If you've been struggling to stay consistent with your content, you've probably told yourself some version of this story. You're not creative enough. You don't have enough time. You're not good at writing. You don't know what to post. You just need to be more disciplined about it. I want to offer you a different story. You're not inconsistent because you lack creativity or discipline. You're inconsistent because you don't have a system that makes consistency possible. That's not a small distinction. It changes everything about how you approach the pro[...]
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